THE STORY OF A BRAND: AMI PARIS

If you were wondering what this brand is that you see everywhere, with a heart and a bright red A embroidered on the chest, it's AMI Paris. Created by Alexandre Mattiussi, AMI is a French ready-to-wear brand. The artistic director offers an elegant, minimalist and complete wardrobe. With its authentic and friendly approach, the house captures the particular essence of a Parisian nonchalance that blurs the boundaries between chic and casual. In just a few years, AMI Paris has made its mark on the international scene with boutiques in Paris, London, Tokyo and Hong Kong and hundreds of retail outlets. AMI Paris is a brand of contemporary, affordable clothing with everyday style.
The "AMI de coeur" collection launched in 2017 is personal to Alexandre Mattiussi. Capturing the essence of the brand, this symbol represents above all love and bonds of friendship. This A overlaid with a heart has become an emblem of the brand.
While we are used to dissociate men from women because men come from Mars and women from Venus. AMI goes against this thinking by proposing the collection "Man for Woman".
The AMI Paris brand is also a story of collaboration. In the past, AMI has offered capsule collections with Moncler, Eastpak, Smiley, K-Way or Puma.
Today, AMI has become a big name in fashion that surprises at every show.